News & Events

Free Equipment - Spring Reward

Spend 1000 pounds or more on a 2009 Specialized bicycle and receive 10% of the value in free Specialized equipment.

New 09 Specialized Bikes now in-store

The first 09 Bikes from Specialized are now available

50 Off all Specialized 2008 Hardrocks

New 08 S-Works & Expert Transitions now in stock

The most eagerly awaited bike of the year is finally here - we are the first store in the UK to have taken delivery !

Specialized sponsor Triathlon Human Race Event

Specialized announced a sponsorship deal that sees Specialized associated across all of Human Race's triathlon and duathlon events, throughout 2008 and 2009

08 Specialized Challenge Series

Specialized and Giant announce the return of the Specialized Challenge Series and Giant Dirt Demo Days and their partnership with more brands to benefit riders around the country.

Specialized Tricross Comp - WMB Gold Award

A Tricross is a fantastic fun all-rounder and a superb cross bike that can hold its own on and off-road, and to top it all its just won a gold award in the latest What Mountain Bike.

New 08 Specialized Transition

3 years spent refining the design of Specialized's Transition will result in big time savings on the Time Trial circuit for pro & amateur alike

Ktrak & Specialized Stumpjumper

FHM tests the latest fun biking gadget for the snow

Specialized S-Works Stumpjumper

To compliment the frame & fork package Specialized has cherry-picked the finest components on the market !

Specialized SL2 Tarmac - Cycling Weekly Award Best New Bike

Specialized SL2 Tarmac wins Cycling Weekly Reader Awards for Best New Bike

Tom Boonen Specialized S-Works Transition

Tom Boonen's Specialized Transition S-Works - come and see the bike he rode in this year's Tour de France Prologue, now in the Birmingham Specialized Concept Store

New Specialized 08 Enduro Now in Store

The most capable and efficient six inch mountain bike in the world.

Massive Tax Savings with Cyclescheme

Get a tax free bike for work and enjoy big savings of up to 50%

Roval Wheels from Specialized

Roval were the first company to offer a factory built wheel solution

The Flying Scotsman - Specialized

Based on a remarkable true story, The Flying Scotsman is a heart-warming and compelling film which follows the turbulent life of cyclist Graeme Obree, who, as an unemployed amateur, broke the World One Hour record on a bike of his own revolutionary design, constructed out of scrap metal and old washing machine parts.

Tri World Champion chooses Specialized

World Champion Triathlete Chris McCormack Chooses Specialized. Since the kick-off of the 2007 season, some of the world's fastest athletes and teams have chosen Specialized, and this has continued with the signing of Australian triathlete Chris McCormack (aka "Macca").

Fort Dunlop - Now Open 7 Days a Week

Specialized's flagship Concept Store is now open in Fort Dunlop, Birmingham, including a 559Active store-in-store.